Anju's passion for jewelry began in her youth in Rajasthan, India, a region known for its rich culture and creativity. In 1993, she and her husband Gaurav moved to America, where Anju started selling her handmade jewelry at local craft fairs. As demand grew, Gaurav left his job to help expand the business. During a return trip to India, Anju partnered with a group of skilled but underemployed artisans, moving production to India to ensure them steady work. Over 12 years later, they still collaborate with these artisans, improving their lives significantly. Anju's designs, inspired by diverse cultures, are crafted in Atlanta, GA. Anju aims to combine traditional craftsmanship with modern trends, supporting artisans and their communities through fair trade practices.