Founded in 1986, Original Au Coton is an iconic Quebec brand that stood out in the 80s / 90s with its loose, pastel-colored clothing, scarves, bags and coordinated buttons. Not to mention its legendary logo.
Original Au Coton, or more commonly known as Au Coton, was in the 80s and 90s the beloved Quebec brand of women and men with a relaxed and trendy lifestyle.
The golden age of wearing an Au Coton sweater was as popular as the MusiquePlus music videos, Cyndi Lauper's pop, Jean-Marc Parent's daring humor, the unifying show Chambre en Ville, Nintendo and “crimped” hair. .
At the height of its popularity, Original Au Coton had more than 170 stores in Canada, the United States and Europe.
At the turn of the 2000s, the company faced with unprecedented economic conditions, had to stop its commercial activities.
The company died out, but the brand transcended.
Original Au Coton has shaped the collective memory of Quebecers from a whole generation who lived from near or far this beautiful era "Au Coton".